![]() ![]() So if it's summer, people are looking for makeup looks that are more sweat-resistant. I kind of just go with whatever I find relevant at the moment. It could take from three days to a week and a half, depending on how detailed the video is. Then I'll film it, and that will take a couple hours. One day to write out a treatment and think about what I'm going to say. ![]() If it's a monthly favorites, where I talk about the products that I've been loving, that can take maybe two or three days. It definitely depends on what type of video. How much time do you spend on a video, and what does that entail? ![]() They'll send their messaging points and we'll pick out what would flow better with the content that we're producing. Now I've noticed that successful campaigns are ones where the influencer and the brand meet in the middle. But that's when a video or a post can be too sponsored, and it kind of distorts the whole message. They wanted to make sure that they got their messaging points across. When this whole branded campaign started, a lot of brands were specific and controlling with their messaging. It's important to have organic and genuine content. If they know you don't read a lot, you can't just have a plug for Audible. I feel like there's so many different offers that come into my inbox, so it is really important to work with brands that resonate with you, because viewers can smell if a product does not fit. I always make sure that I try out the product two to three weeks ahead of time, especially for skincare, to see if I genuinely like the product. The bulk of my money definitely just comes from branded content that I do. Now brands are just communicating directly to the influencers and their agency or management company. I can see that starting to slowly phase out. It's changed because back in the day there were a lot of multichannel networks. Google runs ads on your videos as they are about to begin and ads in between your videos. They would ask if I could show them makeup and hygiene routines, and then it slowly got more personal. It just snowballed into what it is today as viewers requested more from me. But it was so saturated and I thought, I'm obsessed with watching YouTube videos why don't I showcase my fashion on this platform? So I started to show a lot of the items that I got at thrift stores or looks that I was wearing to different events. I started the summer of 2010 at a time when YouTube was a small and more intimate space. This interview has been edited for length and clarity. Im spoke to Entrepreneur about getting started with YouTube, building a following and branching out. But I love having this option where this could be my exit strategy, where I can still be working and investing in a project that I'm passionate about.” “I don't know if I could be 40 and still be doing makeup tutorials. “It's important to think of the long run because I don't know if I would be able to do YouTube for the rest of my life,” Im says. She says she sees the line as both an extension of her brand and a bet on the future. Im says the response from her fans has been rewarding, even more so than seeing people wearing the clothes who don’t know who she is from YouTube. “You could spend your entire life being prepared, but when a stroke of luck hits, you have to just have to run with it.” “Even though I had a lot on my plate, I just knew it was time,” Im tells Entrepreneur. Im says that she knew she was never going to be completely ready to make the leap, but that if she kept putting it off, it might never happen. In August of 2017, Im was able to achieve her dream of designing her own clothing line with the launch of EGGIE. Every week, Im shares her thoughts on style, makeup tutorials and advice about how to live your best life. Over the past eight years since she started her channel ClothesEncounters, Im has grown a following of 2.2 million subscribers on YouTube and 1.6 million on Instagram. Her family thought that she should pursue a traditional career as a doctor, a lawyer or in the corporate world, but through YouTube, Im was able to create a business of her own. Growing up in Los Angeles, 27-year-old Jenn Im was always passionate about clothes, finding gems in thrift shops and putting together unique looks. In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. ![]()
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